The world is full of potential: potential energy, potential ventures, potential discoveries. The tech world is no different, but it has its own challenges. Tons of companies trying to establish themselves and their markets. You can’t sit around and wait for your potential to find you. Creating lead generation for technology companies is still very important. The best way to set yourself apart from the crowd is learning to generate it yourself.
Who Needs Lead Generation
Lead generation is the creation of interest in your product or services. Not every lead will end in a sale – but it will end in a commitment. We can get commitment through either time or money, and both are equal signs of success. The perfect clients for your business are out there. And lead generation is the first step to turning your potential into a reality.
After you’ve generated some potential, the next step is to lead your clients down the sales funnel. Think of this process like an ice cream cone.
When a potential lead walks into your ice cream store, the first thing they see is all your flavors of ice cream. No matter what they like, you have something for them! These different “flavors” help you draw in your customers. You have eBooks, blog posts, pretty Instagram pictures, a savvy social media presence – you name it! This variety attracts people to learn more about your services. This leads us to the next step of the funnel: the middle.
The “middle” of the cone is where we nurture these relationships so they’re able to grow and flourish. Here, we personalized content like buying guides and conversations about their specific needs.
Finally, we have the lovely chocolate tip at the end: the conversion. We offer free trials, personal assessments, demos, and special offers. They realize they’ve loved everything so far and want to make a commitment.
But we’re getting a bit ahead of ourselves here. Going back to the beginning, we first have to ask ourselves: How do I create interest? Here is a list of 8 proven tips to increase your lead generation:
Tip 1: Connect & Engage on LinkedIn Sales Navigator
LinkedIn is an incredible platform for connecting with your target audience. There is so much information about potential leads for you to find! It is easy to better understand your consumer and their needs. We can read through their profile and directly hear about their struggles. Using a platform like Sales Navigator allows you to build new relationships. LinkedIn has already established itself as a leader with over 800 million subscribers. The average seller sees up to 15% more leads in their pipeline… it’s worth the investment!
Tip 2: Build Engaging Landing Pages for Lead Generation
In today’s age of social media, it’s easy to skip right over your website and sign up for a variety of popular platforms. But being everywhere won’t help your lead generation or sales increase. Using your website to host these easy-to-read pages creates a stronger connection. Consumers are encouraged to dive deeper into your content, leaving them wanting more from your business and your offers.
Not sure how you can use a homepage? Try looking at your landing page as the home base for your company. It is the perfect “first look” for potential customers. We also want to create content that is easy to read! Make sure to pick out quality images as we don’t want to bombard people with large amounts of text. We do need to consider that our page is going to be used on both mobile and desktop devices. Is the page optimized to look great across the board? These easy-to-scroll homepages draw potential leads in. They make it easy to find important information first. We don’t want to force people to go digging for the answer to their questions.
Another idea to keep the conversation going is engaging questions and polling buttons! Ask potential leads if they want to learn more about your solution. And if they’re ready to have their problem solved. Helping customers make their own decisions is a powerful approach. Adding buttons through the homepage will move them towards purchasing.
Tip 3: Host Webinars
How great is it to get a group of your potential customers together! You can present your idea and receive direct feedback. You will be provided with real-time information. A bonus point is these programs can be recorded and used for future content! Hosting a webinar is a great way to create a sense of community among your potential leads. They will see that others are also interested in your product and offers! Creating a space for building relationships with your potential customer base.
Tip 4: Work with Influencers
People trust people they know. Even with our keyboards and cell phones, it can be hard to get a new product in front of a large audience. The best way is to work with social media creators that have an existing following. These creators are often viewed as friends and confidants among their own audience. We do need to be mindful that many creators are selective with who they work with. These creators want to work with brands that represent their values. Began to keep an eye out for these potential influencers. Who is most trusted among my potential leads? Who comes highly recommended?
Asking someone else to promote your offerings may seem easy. But we need to respect their voice and invite them into the creative process. Their followers see their purchase as supporting their favorite creators. Even if they don’t need the item, they’ll complete the sale to support the known brand. While this is powerful and useful, we must always be respectful of their values and audience.
Tip 5: Create a Referral Program for Current Customers
The best advocate for a current brand is their current customers! Thinking back to Tip 4, people trust people they know. If you have a current customer who is happy, they’re likely to share their experience with others. What better way to say thank you than to offer them a referral program? Your current customers will receive a gift or exchange for the referral. And your new customers will fall in love with your product!
Tip 6: Provide Free Trials for Lead Generation
A potential lead? Hours of research? They’re searching for your solution! And all these companies are fighting for their business. After all, no one likes to be bombarded! It can come off as desperate and inauthentic, which is a big red flag. Instead, let’s give them a chance to try out our solution. This helps them visualize the benefits of working with you and your business.
Studies have found that once a lead can start a project… they’ll be likely to finish it! This means, that their commitment will continue through the end of your trial. In providing that first step, you will help them decide to continue to explore your offerings. And all without the pressure!
Tip 7: Utilize Google AdWords
While we do live in a social media age, we are always on our phones. And while apps and platforms may change, Google remains. Advertising to your audience directly is a popular method of generating leads. As technology advances, our ads better stand the test of time. Matching with our consumer’s interests and reaching our target audiences. We can do this by tracking the data from the ads and adjusting them to better spread our message.
Tip 8: Develop Email Sequence Campaigns for Lead Generation
It may be 2022, but email is still as powerful as ever. With email lists, we have a direct reach into their daily routine. An email sequence can help so we don’t have to worry about sending each reply. Instead, there is a process that teaches these new leads about our offerings. We can provide interesting and worthwhile emails. This is an effective way of communicating our products to potential customers. It’s also important to point out that emails don’t have to all be so serious! We can include a funny meme or a lighthearted message. This makes our emails feel less like an ad and more like a conversation.
Creating lead generation systems is a lot of work. But these strategies have proven to lead to quality conversions. We know that running your business is time-consuming. Your efforts should be spent on connecting with your audience. If you’d like more information on growing your business through quality leads, we’d love to hear from you! Please email us at vbusinessleads@gmail.com and we can schedule a time to connect.
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